Question: 2. Spend some time looking through magazines. Find an ad that fits each of the following categories: a. USP strategy b. Testimonial c. Lifestyle format

2. Spend some time looking through magazines. Find an ad that fits each of the following categories:

a. USP strategy

b. Testimonial

c. Lifestyle format

d. Humour appeal Assess each ad. Explain who the target market appears to be. Describe how the appeal is executed. Discuss what is good and bad about the ad. Do you think the ad will be effective? Why or why not?

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