How do firms know if they are spending the right amount on advertising?

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Dec 22, 2022 09:32 AM

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How do firms know if they are spending the right amount on advertising?

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Firms calculate their return on advertising investment which is the net return on advertising inv...View the full answer

Marketing An Introduction

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