How might a marketer like Amore Pacific use neuromarketing to better understand its customers? Would such an

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How might a marketer like Amore Pacific use neuromarketing to better understand its customers? Would such an approach be more useful than surveys in assessing the effectiveness of messages and images from its new content creator/influencer network? How?

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Marketing An Introduction

ISBN: 9780137476459

15th Edition

Authors: Gary Armstrong, Philip Kotler

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