How might a marketer influence a consumers information search through each of the four information sources discussed

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How might a marketer influence a consumer’s information search through each of the four information sources discussed in the chapter?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:38 AM

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How might a marketer influence a consumers information search through each of the four information sources discussed

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The four sources include personal sources family friends neighbors a...View the full answer

Principles of Marketing

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