Remembering the target market segments you identified in Chapter 9 for your marketing plan:

1. (a) Identify which one of the four social networks described in the chapter would be most useful and

(b) Give your reasons. Would you consider other social networks like Pinterest? Why or why not?

2. Briefly describe

(a) How you would use this social network to try to increase sales of your products and

(b) Why you expect target market customers to respond to it.