Question: Select four universal values from Murdock's list that might be useful in positioning and promoting a new tennis racket developed by the Prince Sports Group

Select four universal values from Murdock's list that might be useful in positioning and promoting a new tennis racket developed by the Prince Sports Group of Bordentown, New Jersey. This racket, called the Long Body, will supplement the oversized heads pioneered by the company with longer handles (29 inches vs. the traditional 27 inches)

said to impart more power, spin, reach, control, and comfort.

Following the racket's success in the United States, Prince plans to introduce the racket into European and Pacific Rim markets and hopes that, by relying on universal values, the company will be able to use a standardized promotional campaign.

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