Question: This chapter explores alternative methods for forecasting the demand for new products before they are launched. Compare these methods with those that use existing sales

This chapter explores alternative methods for forecasting the demand for new products before they are launched. Compare these methods with those that use existing sales data for products already on the market. How are the forecasting challenges facing marketing managers different in the two cases (beyond the fact that there are no sales data in the prelaunch phase for new products)?

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