Discuss Progressives direct marketing campaign, which primarily revolves around the character Flo. Why does it resonate so
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Discuss Progressive’s direct marketing campaign, which primarily revolves around the character Flo. Why does it resonate so well with consumers?
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Consumers find Flo memorable and likable and her appearance ...View the full answer
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Aysha Ali
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Related Book For 
Marketing Management
ISBN: 9780135887158
16th Edition
Authors: Philip Kotler, Kevin Keller, Alexander Chernev
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