How did the role of personal selling change during the past several decades? Can personal selling continue

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How did the role of personal selling change during the past several decades? Can personal selling continue to be a viable business model, given the ubiquity of social media and mobile communications?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:55 AM

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How did the role of personal selling change during the past several decades? Can personal selling continue

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Personal selling has changed significantly over the past decades changing from fa...View the full answer

Marketing Management

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