Discuss the key aspects of designing product portfolios and product lines.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:34 AM

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Discuss the key aspects of designing product portfolios and product lines.

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Designing product portfolios and product lines is a critical aspect of strategic product management for any business A wellstructured and thoughtfully designed product portfolio helps a company meet c...View the full answer

Marketing Management

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