Discuss the role of product packaging as a communication tool.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Discuss the role of product packaging as a communication tool.

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Product packaging plays a crucial role as a communication tool between businesses and consumers It serves as the physical representation of the produc...View the full answer

Marketing Management

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