1. Why are consumer research and design thinking so critical to Intuit's success? 2. What are the...

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1. Why are consumer research and design thinking so critical to Intuit's success?

2. What are the challenges Intuit faces in the near future?

3. How important are Intuit's products for mobile devices?

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Marketing Management

ISBN: 978-9332557185

15th edition

Authors: Philip T. Kotler, Kevin Lane Keller

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Question Posted: Jan 09, 2017 10:15 AM

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1. Why are consumer research and design thinking so critical to Intuit's success? 2. What are the...

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1 Intuit spends a significant amount of time and money on consumer research each year and they state ...View the full answer

Marketing Management

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