Figure 16.4 outlines a societal classification of products.

Identify two products for each of the four categories, and explain why they are deficient, pleasing, salutary, or desirable products.

Data From, Figure 16.4 

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>>> Figure 16.4 Societal Classification of Products Long-run Consumer Benefit Immediate Satisfaction Low High Salutary products High Desirable products Low Deficient products Pleasing products The goal? Create desirable products- those that create both immediate customer satisfaction and long-run benefit. For example, Method home and personal cleaning products "put the hurt on dirt without doing harm to people, creatures, or the planet."