Go to the online retailer of your choice and search for evaluations for the product/brand you...

 

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Go to the online retailer of your choice and search for evaluations for the product/brand you chose for the IMC project. Provide a summary of your findings (e.g,, 90% 5*, 10% 1*) and a few salient comments. Discuss the extent to which this site might be useful to a marketer for that company who needs to gather market research about the company and its competitors. Identify the type of research this process involves-secondary or primary? Go to the online retailer of your choice and search for evaluations for the product/brand you chose for the IMC project. Provide a summary of your findings (e.g,, 90% 5*, 10% 1*) and a few salient comments. Discuss the extent to which this site might be useful to a marketer for that company who needs to gather market research about the company and its competitors. Identify the type of research this process involves-secondary or primary?