Integrated marketing communications are highly coordinated. Identify a new product or service and research the IMC across
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Integrated marketing communications are highly coordinated.
Identify a new product or service and research the IMC across different platforms and media. Is the message consistent?
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Related Book For
Marketing An Introduction
ISBN: 9781292294865
14th Global Edition
Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
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