What is the 15 Cs framework for describing the challenges facing destination marketing as suggested by Fyall
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What is the 15 Cs framework for describing the challenges facing destination marketing as suggested by Fyall and Leask (2006)?
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The 15 Cs framework is a tool suggested by Fyall and Leask in 2006 to describe the challenges that face destination marketing The framework categorize...View the full answer
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Jinah Patricia Padilla
Had an experience as an external auditor in Ernst & Young Philippines and currently a Corporate Accountant in a consultancy company providing manpower to a 5-star hotel in Makati, Philippines, Makati Diamond Residences
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Related Book For
Marketing And Managing Tourism Destinations
ISBN: 9781032380698
3rd Edition
Authors: Alastair M. Morrison
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