The NPD process is discussed using a new product that 3M has introduced: the Flag Highlighter. What

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The NPD process is discussed using a new product that 3M has introduced: the Flag Highlighter.

What are some of the top issues 3M should consider in developing the Flag Highlighter?

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Marketing Management

ISBN: 978-1259637155

3rd edition

Authors: Mark Johnston, Greg Marshall

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Question Posted: Feb 16, 2019 05:54 AM

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The NPD process is discussed using a new product that 3M has introduced: the Flag Highlighter. What

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