BMW's key to success is the manner in which they manage their product's life cycle. They are

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BMW's key to success is the manner in which they manage their product's life cycle. They are able to keep all of their lines new and competitive in each individual sector. Explanation of BMW's PLC is discussed.

What are the risks BMW faces as it continues to add new cars to its product line?

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Marketing Management

ISBN: 978-1259637155

3rd edition

Authors: Mark Johnston, Greg Marshall

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Question Posted: Feb 16, 2019 05:53 AM

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What are the risks BMW faces as it continues to add new cars to its product line?
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BMW's key to success is the manner in which they manage their product's life cycle. They are

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Marketing Management

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