You have been asked by Coca-Colas product manager to present the arguments for and against extending the

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You have been asked by Coca-Cola’s product manager to present the arguments for and against extending the Coke brand to a new cola drink. What would be the arguments for and against extending the Coke brand to a new cola drink?

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Marketing Management

ISBN: 978-1259637155

3rd edition

Authors: Mark Johnston, Greg Marshall

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Question Posted: Feb 16, 2019 05:54 AM

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You have been asked by Coca-Colas product manager to present the arguments for and against extending the

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Marketing Management

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