1. As a small group, discuss the advantages and disadvantages of correspondence analysis over other techniques. 2....

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1. As a small group, discuss the advantages and disadvantages of correspondence analysis over other techniques.

2. Compare and contrast, as a small group, the direct and derived approaches to gathering perceptual data.

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Marketing Research An Applied Orientation

ISBN: 013473484x

7th Edition

Authors: Naresh Malhotra

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Question Posted: Jul 11, 2023 04:26 AM

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1. As a small group, discuss the advantages and disadvantages of correspondence analysis over other techniques. 2....

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1 Similarities to consider are that both techniques rely on the subjective evaluations provided by the respondents Differences include the nature of the stimuli and the goal of the research In MDS the ...View the full answer

Marketing Research An Applied Orientation

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