Marketing Research An Applied Orientation(7th Edition)
Authors:
Naresh Malhotra
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Book details
ISBN: 013473484X, 978-0134734842
Book publisher: Pearson
Book Price $0 : Naresh Malhotra's 'Marketing Research: An Applied Orientation' (7th Edition) provides an extensive, intricate exploration of marketing research methodologies and their practical applications. The book offers an in-depth look into fundamental concepts such as qualitative and quantitative research, data analysis, and sampling techniques. It serves as a comprehensive solution manual for both students and professionals aiming to understand marketing research's applied nature within business strategies. Malhotra meticulously explains the roles of both exploratory and descriptive research, emphasizing the use of statistical tools and data interpretation. Each chapter prioritizes hands-on learning, ensuring readers grasp essential analytics and methodology used daily by marketing professionals. The 'Answer Key' component solidifies comprehension, offering solutions to practice problems and case studies. Additionally, the 'Table of Content' is a well-structured guide, enhancing navigability through topics like consumer behavior, survey design, and research ethics. This book is lauded globally for its clarity and depth, often regarded as a staple in business school curricula. By focusing on real-world applications, the text bridges the gap between academic theory and practical industry demands. Readers will appreciate Malhotra's ability to demystify complex concepts, ensuring that marketing research is accessible to non-specialists. His integration of case studies, practical examples, and pedagogical tools makes the book a favorite among educators for its practicality and relevance. In essence, this book is not just a scholarly resource but a crucial asset in the marketing field.
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