A snack-food manufacturer used a leading consumer behavior tracking service to discover that viewers of two daytime serials had varying consumption preferences. Soap Opera A viewers bought 27 percent more of their potato chips than average, but 22 percent less of their trail-mix nuts. In contrast, viewers of Soap Opera B bought 10 percent less potato chips than average, but purchased 46 percent more trail-mix nuts than the norm for all viewers. How would you go about explaining the differences between these two programs that led to the consumption differences? What action would you recommend to the snack-food manufacturer?