Identify sources/firms that supply mailing lists of prospects across industries. How would you assess the reliability of

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Identify sources/firms that supply mailing lists of prospects across industries. How would you assess the reliability of these mailing lists?

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Marketing Research

ISBN: 9781119497639

13th Edition

Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

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Question Posted: Oct 26, 2020 07:03 AM

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Identify sources/firms that supply mailing lists of prospects across industries. How would you assess the reliability of

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Modeling customers serves several purposes It helps to profile a typical customer and so become mo...View the full answer

Marketing Research

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