The top management of your company has come up with a concept they think is exciting and has tremendous potential. Management wants to find out the demand for this product. Market skimming is planned if the demand for the product is high. You have been given the responsibility to design a prototype and determine the demand. You have also been asked to find out whether skimming would be the best pricing strategy to adopt. What information will you require to answer these questions, and how will you obtain it?