Divide the class into teams of four or five. Each team should go to the Internet and

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Divide the class into teams of four or five. Each team should go to the Internet and find the results of a survey with data. Each team should then determine the face validity and content validity of the research. Also, each team should suggest a method of assessing reliability of the survey.

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Marketing Research Essentials

ISBN: 9781119239451

9th Edition

Authors: Carl McDaniel, Roger Gates

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