Question: Divide the class into teams. Each team should create five adjective pairs of phrases that could be used in a semantic differential to measure the

Divide the class into teams. Each team should create five adjective pairs of phrases that could be used in a semantic differential to measure the image of your college or university. The instructor will then aggregate the suggestions into a single semantic differential. Each team member should then conduct five interviews with students not in the class. The data can then be analyzed later in the term when statistical analysis is covered.

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