Marketing Research Essentials(9th Edition)

Book details

Book Price $0 : Marketing Research Essentials by Carl McDaniel and Roger Gates is a comprehensive guide that delves deeply into the methodologies and practices of modern marketing research. The ninth edition focuses on providing practical insights into how businesses can leverage marketing research to make informed decisions. Key themes include data collection, sampling techniques, and analytical methods. The book emphasizes the importance of understanding consumer behavior and market dynamics through well-structured research processes. It serves as an essential resource for students and professionals alike, offering a rich 'table of contents' that organizes discussions around primary research methods such as qualitative and quantitative analysis, survey design, and data interpretation. Carl McDaniel and Roger Gates also address the strategic application of market research findings, with chapters detailing the process of developing actionable insights from complex data sets. The inclusion of case studies and practical examples makes it an interactive guide, akin to a 'solution manual' for real-world marketing dilemmas. Additionally, the authors provide an 'Answer Key' for the exercises within the chapters, facilitating a deeper understanding and application of the concepts covered. The book has been lauded for its clarity, practical approach, and comprehensive coverage of the subject, making it a must-have for anyone engaged in or studying marketing research. Perfect for cost-sensitive learners, its cheap price encourages widespread adoption in classrooms.