New Mexico National Bank (NMNB) operates branches in 23 cities and towns throughout the state of New

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  • New Mexico National Bank (NMNB) operates branches in 23 cities and towns throughout the state of New Mexico.
  • The bank offers a complete range of financial services, including Visa and MasterCard credit cards.
  • New Mexico National Bank (NMNB) has 53,400 people in the state using its credit cards.

1. How would you define the population of interest for the study?

2. What sampling frame(s) might you use for the project?

3. What procedure would you use to select a simple random sample from the sampling frame you chose above?

4. Would it make sense to use a stratified sample in the situation? Why or why not? How would you approach the process of developing a stratified sample from the sampling frame you chose?

5. Could you use the sampling frame to draw a cluster sample? How would you go about it? Would it make any sense to do this?

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Marketing Research Essentials

ISBN: 9781119239451

9th Edition

Authors: Carl McDaniel, Roger Gates

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