Describe geodemographics. What computer programs aid in the collection of geodemographics?

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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Question Posted: Feb 29, 2024 09:00 AM

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Describe geodemographics. What computer programs aid in the collection of geodemographics?

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Geodemographics is a marketing research method that combines demographic and geographic information to classify and understand different population segments based on their location and sociodemographi...View the full answer

Marketing Research

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