Marks & Spencer (M&S) is a well-known multinational retailer that sells high-quality products in the clothing, food, and home products categories. They have set up retail outlets in a few prime locations in West Malaysia and is now planning to start a chain of M&S-branded cafés. However, before launching the project, the management team at M&S would like to gauge

(a) consumers’ perception of M&S and

(b) consumers’ acceptance of the chain of cafés that M&S plans to set up. Design a Likert measurement scale that can be used in a telephone study to help find out consumers’ views on these two points.