Why is it advantageous to describe the limitations in a marketing research study? What are some factors

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Why is it advantageous to describe the limitations in a marketing research study? What are some factors that might lead to limitations?

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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Question Posted: Feb 29, 2024 09:00 AM

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Why is it advantageous to describe the limitations in a marketing research study? What are some factors

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Describing the limitations in a marketing research study is advantageous for several reasons Transparency and Credibility By acknowledging the limitat...View the full answer

Marketing Research

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