You are responsible for the launch of a new product by your electronics firm. Describe questions that

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You are responsible for the launch of a new product by your electronics firm. Describe questions that you will want answered through each of the following types of marketing research:

(a) product research,

(b) pricing research,

(c) promotion research, and

(d) distribution research.

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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