Describe the nature of product mix, product lines, and product items. Illustrate these concepts for the following:

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Describe the nature of product mix, product lines, and product items.

Illustrate these concepts for the following: Converse, Baltimore Orioles, and your local country club.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:01 AM

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Describe the nature of product mix, product lines, and product items. Illustrate these concepts for the following:

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Sports Marketing A Strategic Perspective

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