Explain the relationship among the eight basic fan motivation factors and the other factors that influence game

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Explain the relationship among the eight basic fan motivation factors and the other factors that influence game attendance (i.e., game attractiveness, economic factors, competitive factors, demographic factors, stadium factors, value to the community, sports involvement, and fan identification).

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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