Search the Internet for a sports product that stresses product design issues on its Web site. Then
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Search the Internet for a sports product that stresses product design issues on its Web site. Then locate the Web site of a competitor’s sports product. How are these two products positioned relative to each other on their Web sites?
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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