Define the term latent construct. How does factor analysis play a role in understanding latent constructs?
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Define the term latent construct. How does factor analysis play a role in understanding latent constructs?
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Factors are usually latent constructs like personality intelligence attitude or percei...View the full answer
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Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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