Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimo nials accomplish?

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Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimo nials accomplish? Are they suitable for all types of products? If not, for which types are they most suitable?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 06:33 AM

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Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimo nials accomplish?

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Testimonials may attract attention and also hold interest and i...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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