Using the data shown in exhibit 17.10, run a factorial ANOVA using GLM that includes sex as

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Using the data shown in exhibit 17.10, run a factorial ANOVA using GLM that includes sex as a blocking variable, age as a covariate and movie type and rating as experimental variables. All of the variables predict WTP. Explain your results. Create tables if necessary to communicate your results.

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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