Question: Using the golfer data provided in this chapter (and available as a file in the student resources), conduct an analysis to test these hypotheses: a.

Using the golfer data provided in this chapter (and available as a file in the student resources), conduct an analysis to test these hypotheses:

a. Durability is positively related to distance of average drive.

b. Price paid is positively related to distance of average drive.

c. Handicap is negatively related to distance of average drive.

d. Suppose the researcher is conducting research for club brand C. Does price mediate the relationship of club brand (C versus others—use a dummy code with 1 = brand C and 0 for other brands)?

e. Does club brand (using the dummy code) moderate the effect of distance on satisfaction?

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