1. The first question asks students to evaluate Vans early strategy of not advertising. 2. The second...
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1. The first question asks students to evaluate Vans early strategy of not advertising.
2. The second question asks students to consider the success of the early Vans’ advertising activities related to skateboard shoes.
3. The final question asks how Vans can continue to capture its target market and use advertising as part of its marketing strategy.
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1 Paul Van Doren knew that he offered a superior product and early on he relied on word of mouth to popularize the highquality extremely durable shoes ...View the full answer
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