1. The first question asks students how the Toledo Mud Hens organization uses integrated marketing communications to...

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1. The first question asks students how the Toledo Mud Hens organization uses integrated marketing communications to promote their enterprise.

2. The second question asked how the Mud Hens identify and market to their target audience.

3. The final question asked students to consider how the Mud Hens can gain publicity to maintain and increase attendance.

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Marketing Express

ISBN: 9780538466813

4th Edition

Authors: William M. Pride, O. C. Ferrell

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