Question: 1. The first question asks students about the important concerns retailers and wholesalers take into consideration when making decisions about buying from Numi. 2. The

1. The first question asks students about the important concerns retailers and wholesalers take into consideration when making decisions about buying from Numi.

2. The second question addresses vendor analysis and how high-end buyers consider Numi’s service capabilities.

3. The final question asks how local wholesalers react to the policy of allowing retailers to order directly from Numi’s website.

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