An increasing number of firms are stating their strong commitment to corporate social responsibility initiatives. The Corporate

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An increasing number of firms are stating their strong commitment to corporate social responsibility initiatives. The Corporate Social Responsibility Newswire Service keeps track of these various initiatives and posts stories on its website about what various corporations are doing. Go to http://www.csrwire.com/ and choose one story. Write a description of the corporation and the initiative.

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Marketing

ISBN: 9781264155811

8th Edition

Authors: Dhruv Grewal, Michael Levy

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