Marketing(8th Edition)

Authors:

Dhruv Grewal, Michael Levy

Marketing8th EditionDhruv Grewal, Michael Levy1264155816, 978-1264155811
6 ratings
Add to Wishlist
Type:Hardcover/ PaperBack / Loose Leaf
Condition: Used/New

In Stock: 2 Left

Shipment time

Expected shipping within 2 - 3 Days

Popular items with books

Access to 35 Million+ Textbooks solutions Free ✝
Ask Unlimited Questions from expert AI-Powered Answers 30 Min Free Tutoring Session
✝ 7 days-trial

Total Price:

$150.68

List Price: $215.25 Savings: $64.57 (30%)

Solution Manual Includes

Access to 30 Million+ solutions
Ask 50 Questions from expert AI-Powered Answers 24/7 Tutor Help Detailed solutions for Marketing

Price:

$9.99

/month

Book details

ISBN: 1264155816, 978-1264155811

Book publisher: McGraw Hill

Offer Just for You!: Buy 2 books before the end of January and enter our lucky draw.
Get 24/7 Free Help
answer-question From Qualified Marketing Tutor

Book Price $150.68 : The book 'Marketing' by Dhruv Grewal and Michael Levy is a pivotal resource for understanding modern marketing strategies and principles. It explores various facets of marketing such as consumer behavior, marketing strategy, and the role of digital marketing in the contemporary business environment. The 8th edition is particularly valued for its comprehensive and current insights applicable to marketing education and practice. Detailed case studies and examples exemplify the application of marketing theories in real life, making it a vital read for students and professionals alike. The authors expertly lay out the foundations of marketing along with intricate details on crafting an effective marketing mix, which includes product, price, place, and promotion strategies. The book delves into segmentation, targeting, and positioning, and how these are crucial for developing a competitive advantage. Techniques like SWOT analysis are emphasized for strategic planning. A unique feature of the book is its structure, which includes a 'table of content' at the beginning, offering an intuitive navigation guide. Many educators appreciate the accompanying 'solution manual' and 'answer key', which aid in reinforcing the salient concepts covered within the text. Overall, the book has received positive reception for its accessible yet richly informative approach to marketing. It's popular among students and educators for its practical approach and industry relevance. Lastly, the book's educational value is enhanced by its integration of emerging topics like digital analytics, social media influence, and brand management, making it indispensable for modern marketing curriculums. This cheaply priced textbook balances affordability with depth, catering especially to college students.

Customers also bought these books

Free
marketing 12th edition charles w. lamb, joe f. hair, carl mcdaniel 111182164x, 978-1133708582, 1133708587,

Marketing - 12th edition

Charles W. Lamb

ISBN: 111182164X, 978-1133708582, 1133708587, 978-1111821647

$0 $7.11
Free
marketing 10th canadian edition frederick crane, roger a. kerin, steven w. hartley, william rudelius

Marketing - 10th Canadian edition

Frederick Crane

ISBN: 1259268802, 978-1259268809

$0 $2.61
Free
marketing 11th edition charles w. lamb, joe f. hair, carl mcdaniel 978-1337516662, 133751666x,

Marketing - 11th edition

Charles W. Lamb

ISBN: 978-1337516662, 133751666X, 978-1337116800, 1337116807, 978-1439039427

$0 $5.90
Free
financial management theory and practice 12th edition eugene f. brigham and michael c. ehrhardt

Financial management theory and practice - 12th Edition

Eugene F. Brigham and Michael C. Ehrhardt

ISBN: 978-0030243998, 30243998, 324422695, 978-0324422696

$0 $11.00
Free
financial management theory and practice 13th edition eugene f. brigham and michael c. ehrhardt 1439078106,

Financial management theory and practice - 13th edition

Eugene F. Brigham and Michael C. Ehrhardt

ISBN: 1439078106, 111197375X, 9781439078105, 9781111973759, 978-1439078099

$0 $24.04
Free
marketing management 14th edition philip kotler, kevin lane keller 9780273753360, 132102927, 273753363,

Marketing management - 14th Edition

Philip Kotler

ISBN: 9780273753360, 132102927, 273753363, 978-0132102926

$0 $14.98
Free
essentials of health care marketing 5th edition eric n. berkowitz 1284200159, 978-1284200157

Essentials Of Health Care Marketing - 5th Edition

Eric N. Berkowitz

ISBN: 1284200159, 978-1284200157

$0 $69.97
Free
loved how to rethink marketing for tech products 1st edition martina lauchengco 1119703646, 978-1119703648

Loved How To Rethink Marketing For Tech Products - 1st Edition

Martina Lauchengco

ISBN: 1119703646, 978-1119703648

$0 $13.85
Free
social marketing behavior change for social good 6th edition nancy r. lee, philip kotler 1544351496,

Social Marketing Behavior Change For Social Good - 6th Edition

Nancy R. Lee

ISBN: 1544351496, 978-1544351490

$0 $52.09
digital marketing 2nd edition annmarie hanlon 1529742803, 978-1529742800

Digital Marketing - 2nd Edition

Annmarie Hanlon

ISBN: 1529742803, 978-1529742800

$81.16 $115.94
Free
marketing fashion 2nd edition harriet posner 1780675666, 978-1780675664

Marketing Fashion - 2nd Edition

Harriet Posner

ISBN: 1780675666, 978-1780675664

$0 $32.97
Free
theory of financial risks from statistical physics to risk management 1st edition bouchaud, jean philippe,

Theory Of Financial Risks From Statistical Physics To Risk Management - 1st Edition

Bouchaud

ISBN: 0521782325, 9780521782326

$0 $20.00
Free
the job developers handbook practical tactics for customized employment 1st edition cary griffin m a ,david

The Job Developers Handbook Practical Tactics For Customized Employment - 1st Edition

Cary Griffin M A

ISBN: 1557668639, 978-1557668639

$0 $21.81
Free
database concepts 7th edition david m. kroenke, david j. auer 133544621, 133544626, 0-13-354462-1,

Database Concepts - 7th edition

David M. Kroenke

ISBN: 133544621, 133544626, 0-13-354462-1, 978-0133544626

$0 $13.49
Free
five practices for equity focused school leadership 1st edition sharon i. radd, gretchen givens generett,

Five Practices For Equity Focused School Leadership - 1st Edition

Sharon I. Radd

ISBN: 1416629750, 978-1416629757

$0 $29.27
Free
pmp exam preparation 600 questions with explanations 1st edition daud nasir 1492388769, 978-1492388760

Pmp Exam Preparation 600 Questions With Explanations - 1st Edition

Daud Nasir

ISBN: 1492388769, 978-1492388760

$0 $6.68
Free
essentials of health care marketing 5th edition eric n. berkowitz 1284200159, 978-1284200157

Essentials Of Health Care Marketing - 5th Edition

Eric N. Berkowitz

ISBN: 1284200159, 978-1284200157

$0 $69.97
Free
databases illuminated 1st edition catherine m. ricardo 0763733148, 978-0763733148

Databases Illuminated - 1st Edition

Catherine M. Ricardo

ISBN: 0763733148, 978-0763733148

$0 $6.00

Popular Among Students

Free
squigle jr toothpaste for infants stops tooth sensitivity 96.5g squigle ?b07xgmjpyr

Squigle Jr Toothpaste For Infants Stops Tooth Sensitivity 96.5g -

Squigle

ISBN: ?B07XGMJPYR

$0 $11.43
Free
shall we classify property for taxation 1st edition john a. zangerle 1176974378, 9781176974371

Shall We Classify Property For Taxation - 1st Edition

John A. Zangerle

ISBN: 1176974378, 9781176974371

$0 $29.95
Free
quantum theory for chemical applications from basic concepts to advanced topics 1st edition jochen autschbach

Quantum Theory For Chemical Applications From Basic Concepts To Advanced Topics - 1st Edition

Jochen Autschbach

ISBN: 0190920807, 9780190920807

$0 $76.25
Free
quantum non locality and relativity 3rd edition tim maudlin 144439696x, 9781444396966

Quantum Non Locality And Relativity - 3rd Edition

Tim Maudlin

ISBN: 144439696X, 9781444396966

$0 $29.00
Free
taxation for executors and trustees 1st edition anthony r. mellows 0406624011, 9780406624017

Taxation For Executors And Trustees - 1st Edition

Anthony R. Mellows

ISBN: 0406624011, 9780406624017

$0 $25.00
Free
balarama a royal elephant 1st edition ted lewin ,besty lewin ,ted lwein 1600602657, 978-1600602658

Balarama A Royal Elephant - 1st Edition

Ted Lewin

ISBN: 1600602657, 978-1600602658

$0 $19.95
Free
the new marketing hoe to win in digital age 1st edition cheryl burgess , mark burgess 1526490102,

The New Marketing Hoe To Win In Digital Age - 1st Edition

Cheryl Burgess

ISBN: 1526490102, 152973830X, 9781526490100, 9781529738308

$0 $73.59
Free
online marketing 2 books in 1 social media marketing + content marketing to learn step by step the best

Online Marketing 2 Books In 1 Social Media Marketing + Content Marketing To Learn Step By Step The Best Online Marketing Strategies To Boost Your Business - 1st Edition

Gerry T Warner

ISBN: B07L37JFL8

$0 $4.00
Free
marketing 6th edition dhruv grewal, michael levy 1259709078, 9781259924033, 978-1259709074

Marketing - 6th edition

Dhruv Grewal

ISBN: 1259709078, 9781259924033, 978-1259709074

$0 $26.87
Free
loose leaf for m marketing 8th edition dhruv grewal ,michael levy 1265267022, 978-1265267025

Loose Leaf For M Marketing - 8th Edition

Dhruv Grewal

ISBN: 1265267022, 978-1265267025

$0 $77.99
Free
loose leaf for m marketing 1st edition dhruv grewal ,michael levy 1260478904, 978-1260478907

Loose Leaf For M Marketing - 1st Edition

Dhruv Grewal

ISBN: 1260478904, 978-1260478907

$0 $45.26
2 500+ marketing ideas for bookstores digital marketing social media marketing brand marketing content

2 500+ Marketing Ideas For Bookstores Digital Marketing Social Media Marketing Brand Marketing Content Marketing And Product Marketing - 1st Edition

Benjamin Karlstein

ISBN: B0DJRKVWT6, 979-8342256964

$99.4 $142.00
Free
strategy of marketing management how to become a master in marketing management and reach your goals

Strategy Of Marketing Management How To Become A Master In Marketing Management And Reach Your Goals Marketing Strategy Marketing Management Professional - 1st Edition

Critopher M

ISBN: B00MR3YTO6

$0 $66.50
Free
marketing explained a complete guide for beginners to start in marketing how to create and set marketing

Marketing Explained A Complete Guide For Beginners To Start In Marketing How To Create And Set Marketing Goals - 1st Edition

Leslie Holohan

ISBN: B09CRN5WFG, 979-8461100810

$0 $8.99
Free
basics of local marketing 5 fundamentals for successfully marketing your local small business 3p marketing

Basics Of Local Marketing 5 Fundamentals For Successfully Marketing Your Local Small Business 3p Marketing Solutions - 1st Edition

Karl Teager

ISBN: B09CRTMGDZ, 979-8460986460

$0 $11.99
Free
essentials of marketing a marketing strategy planning approach 14th edition william perreault, jr., joseph

Essentials Of Marketing A Marketing Strategy Planning Approach - 14th Edition

William Perreault

ISBN: 0077861043, 9780077861049

$0 $20.87
Free
charismatic capitalism direct selling organizations in america 1st edition nicole woolsey biggart 0226047865,

Charismatic Capitalism Direct Selling Organizations In America - 1st Edition

Nicole Woolsey Biggart

ISBN: 0226047865, 978-0226047867

$0 $5.99
Free
research for global growth strategies and guidance for cross cultural insights 1st edition chui chui tan

Research For Global Growth Strategies And Guidance For Cross Cultural Insights - 1st Edition

Chui Chui Tan

ISBN: 1068601701, 978-1068601705

$0 $10.50
Free
energy poverty and vulnerability a global perspective 1st edition neil simcock, harriet thomson 1351865285,

Energy Poverty And Vulnerability A Global Perspective - 1st Edition

Neil Simcock

ISBN: 1351865285, 9781351865289

$0 $41.00
Free
swear to god the promise and power of the sacraments unabridged edition scott hahn 1664449418, 978-1664449411

Swear To God The Promise And Power Of The Sacraments - Unabridged Edition

Scott Hahn

ISBN: 1664449418, 978-1664449411

$0 $19.59
Free
turn your mind into a money magnet how to use the laws of physics to create an abundant life 1st edition

Turn Your Mind Into A Money Magnet How To Use The Laws Of Physics To Create An Abundant Life - 1st Edition

Vardan Ingman

ISBN: 1803037598, 978-1803037592

$0 $33.27
Free
strategic management an introduction 1st edition ronald rosen 0273612506, 9780273612506

Strategic Management An Introduction - 1st Edition

Ronald Rosen

ISBN: 0273612506, 9780273612506

$0 $27.00

Customer Reviews

Trusted feedback from verified buyers

PW
Paisley Walsh
5.0
Reviewed In Kentucky United States • January 29, 2025
I found this book after my professor recommended it for our marketing intro class, and honestly I scored it on discount so that felt like a win from the start. The delivery was pretty quick, showed up like the next day after ordering and it was packed decent. What really caught me was Chapter 5 — all about consumer behavior. Before this, marketing felt kind of vague and like a bunch of theories with no real-life connection. But when I got into that chapter, it suddenly clicked how things like emotions, motives, and social quirks shape buyer choices. Reading about those real examples made everything less dull and way more relatable. It honestly changed how I think about simple stuff like why my friends pick certain brands or why ads get to me. Tried to use a little of that when helping with a campus club fundraiser, suggesting things that might 'click' quicker with students. Didn’t pull out any big groundbreaking secret, but it gave a cool perspective and helped me see past just the surface stuff. The only thing was some parts felt a little wordy and could use a tighter edit, but that’s nothing major because the examples kept me glued. Super hyped to keep using this chapter and jump into others. Big thumbs up for anyone who’s struggling to get marketing beyond textbook blabber — check out that chapter. It’s more helpful than you might think, kind of grabs you in without yelling.“
RT
Roger Thompson
4.0
Reviewed In United States United States • October 5, 2023
The 'Marketing, 8th Edition' serves as a good balance of theory and practice. It's comprehensive, tackling a wide range of topics, though some sections could delve deeper. Despite that, many practical insights and examples keep it engaging. Delivery was prompt. I received my copy within two days and packaging was decent.
JP
Justin Pearson
5.0
Reviewed In United States United States • September 15, 2023
I can't recommend 'Marketing, 8th Edition' enough! This book is a treasure trove of strategies and insights for both newbies and seasoned marketers. The real-world examples offered are incredibly illustrative, making complex concepts easy to understand. Arrived quickly, and was well-packaged. As a marketing professional, this book has become my go-to reference. Highly recommended!
HC
Hunter Carter
5.0
Reviewed In United States United States • August 2, 2023
An outstanding book! The detail and clarity presented in 'Marketing, 8th Edition' are second to none. What sets it apart are the in-depth case studies that tie everything together beautifully. Managed to get an additional discount using my membership, which sweetened the deal. From the historical evolution of marketing to modern digital strategies, it's all covered comprehensively.
SW
Sophia West
3.0
Reviewed In United States United States • July 22, 2023
Marketing, 8th Edition is a decent introduction to fundamental marketing concepts. However, I found some topics to be repetitive and could have been more concisely presented. Bit of a letdown when it came to finding groundbreaking insights, but not a bad read overall. The quick delivery was a plus!
VS
Valerie Spencer
3.0
Reviewed In Colorado United States • September 13, 2022
Needed this for my Metropolitan State University of Denver class and it came quicker than I expected which was cool. Got it at a nice discounted price so that part was sweet. The book’s alright so far, good enough for what I need but some of the explanations feel like they drag on a bit or repeat themselves. Haven’t finished much yet but looks like a regular textbook—nothing super exciting but not terrible either. Might help some more if you actually read it closely but so far it’s just fine for basic class stuff and homework. Packaging was decent and it looked new. Good enough for now honestly.

Books Categories

Business
Engineering
Humanities
Social Sciences
Sciences
History
Writing and Foreign Languages
Computer Science
Law
Physics
Test Prep
High School
Study Accessories
Fiction
Student accessories
Middle School
Games
Accounting
Chemical Engineering
Programming
Chemistry