In this chapter, you learned about the use of geotargeting and its capability to more precisely provide
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In this chapter, you learned about the use of geotargeting and its capability to more precisely provide consumers with benefits such as promotions that are especially relevant and impactful to a particular group. Could geotargetting backfire for a company? What might be some examples where geotargetting has negative reactions or on sequences and what might be the impact on the company’s image?
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Geotargeting in Internet marketing refers to determ...View the full answer
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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