List and explain the major demographic characteristics frequently used in segmenting consumer markets.
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List and explain the major demographic characteristics frequently used in segmenting consumer markets.
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Generational Consumers of different age groups have very different needs and wants Gender Segmenting ...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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