Question: One unobtrusive measure mentioned in this chapter involved going through consumers or competitors garbage. Do you think marketers should have the right to do this?

One unobtrusive measure mentioned in this chapter involved going through consumers’ or competitors’ garbage. Do you think marketers should have the right to do this? Is it ethical?

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7. One unobtrusive measure mentioned in this chapter involved going through consumers' or competitors' garbage. Do you think marketers should have the right to do this? Is it ethical?

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