Think about some of the products and services you purchase each month (pizza on Saturday night or
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Think about some of the products and services you purchase each month (pizza on Saturday night or your smart phone bill) as well as a few impulse purchases you might make (new music from iTunes). Categorize each of these items according to Maslow’s hierarchy of needs. Explain why your budget does or doesn’t match this hierarchy of needs (i.e., most of your budget goes toward physiological needs, followed by safety needs and so on). What does this say about your motivations?
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Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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