Think of the last time you interacted with a salesperson, whether it was for a new tablet

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Think of the last time you interacted with a salesperson, whether it was for a new tablet computer or a trendy pair of jeans. Identify the type of salesperson you were interacting with and explain what this person did to fulfill that particular role. Also identify whether this salesperson used a transactional selling approach or a relationship selling approach. Was this approach appropriate for the purchase you were considering? Why or why not?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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