What is digital media? What are owned, paid, and earned media? What are the different advertising activities

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What is digital media? What are owned, paid, and earned media? What are the different advertising activities or techniques included in website advertising, mobile advertising, and video sharing?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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Question Posted: Aug 25, 2018 08:28 AM

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What is digital media? What are owned, paid, and earned media? What are the different advertising activities

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The term digital media refers to any media that are digital rather than analog The more popular type...View the full answer

Marketing Real People, Real Choices

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